Summer Daydreams: What If...

When I’m developing a colourway, I usually build it slowly, layer by layer, until it matches the image in my head.

Sometimes I pause between layers, lingering somewhere in the middle of the process, envisioning a few less layers. A softened version. A quieter atmosphere that wasn’t part of the original plan, but becomes impossible to ignore once it appears.Sometimes a colourway reveals something softer and intriguing long before it is technically finished.

And I find myself wondering:

What if I had stopped here, or turned a corner? What if I used more restraint? Where would I end up if I chose a different path?

Reducing the saturation could change the feeling entirely.
Replacing a single dye could shift the whole emotional landscape.
Stopping mid-recipe could be something new instead of something unfinished.

Summer Daydreams: What If… is a collection of limited colourways inspired by those alternate paths.

Each release revisits an existing colourway through subtle changes in layering, saturation, and tonal balance — familiar at first glance, but transformed somewhere along the way.

Some feel hazier, dreamier.
Some quieter.
Some moodier.
Some unexpectedly luminous.

These are the colourways that almost existed another way.

New releases will arrive weekly through July and August in limited quantities.